Buick, the well-known American automaker owned by General Motors, has just unveiled its Wildcat EV concept to help anticipate its all-electric future. The impressive fastback coupe certainly doesn’t look like an older person’s car, something many think of when they hear the name Buick.
While the Wildcat EV concept is exciting, the main goal of the car is to highlight Buick’s styling and future focus as it transitions to electric. Along with teaser images of the concept car, Buick confirmed that its entire lineup of vehicles will be electric by 2030, and all of those upcoming electric vehicles will arrive under a new sub-brand called Buick. electra.
Starting in 2024, Buick will start launching Electra EV SUVs with the help of the General Motors Ultium platform. All of these vehicles will use a new logo that differs from the current three-shield circular logo. This will help signify the “transformation” to electrification.
Unfortunately, the Wildcat will never go into production, or anything like that, as Buick recently switched to offering only SUVs in North America. During the announcement, Buick confirmed that all of its upcoming Electra electric vehicles would remain in the SUV category. And while that makes sense, I, for one, love the Wildcat’s low fastback styling.
The Wildcat was not created for production, but will be used to give the brand’s designers a clear vision of what needs to be created moving forward.
“The Buick brand is committed to an all-electric future by the end of this decade. And the new Buick logo, the use of the Electra series of names and a new design for our future products will transform the brand.” according to Duncan Aldred, vice president of Buick.
For what it’s worth, the Wildcat and Electra names have been used by Buick before, making this a nod to the past while looking to the future at the same time.
We expect Buick and its new Electra sub-brand to use GM’s Ultium electric platform to power its entire EV SUV lineup and build on the upcoming Cadillac Lyriq platform. The First Electra SUV EV should arrive sometime in 2024.