Disney+’s new ad-supported tier is disappointingly expensive

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Later this year, Disney+ will increase its price from $7.99 per month to $10.99 per month. The change comes as Disney+ introduces its ad-supported membership, which comes with a frustrating monthly fee: the familiar $7.99 per month. Oh, and Hulu is also getting a price increase, because why not?

It looks like ad-supported Disney+ won’t be the bargain we’d hoped for. It simply replaces the old $7.99 per month ad-free membership. By all means, this is a bad deal for families who are struggling to cope with the global economic downturn; Disney had the opportunity to offer something cheaper, but decided to make more money.

To add insult to injury, ad-supported Disney+ launches on the same day as the Disney+ price increase. Both disappointments come on December 8, when subscribers are most likely to stay and watch Christmas movies with their families.

Here are the full details:

  • Disney+ Price Increase (December 8): $10.99 (Previously $7.99)
  • Launch of Disney+ with Ads (December 8): $7.99
  • Hulu Price Increase (October 10): $14.99 (Previously $12.99)
  • Hulu with ad price hike (October 10): $7.99 (Previously $6.99)
  • The price increase of the Disney package: $14.99 (Previously $13.99)
  • Intro with Disney Bundle Ads: $9.99

Hulu’s price hike comes on October 10 and affects both ad-free and ad-supported plans. It was announced earlier this month, but it seems more pertinent now than ever before. Notably, Hulu with Live TV will also launch an ad-supported plan (for $69.99 a month) later this year.

And yes, this price increase also affects “The Disney Bundle”, which includes Disney +, Hulu and ESPN +. Notably, the ad-free Disney bundle is still only $20 a month, and a Disney bundle with ad-supported Disney+ and Hulu will launch on an unknown date for $9.99 a month.

Obviously, the $19.99 ad-free Disney Bundle is still the way to go. It’s only a few dollars cheaper than Hulu or Disney+ without ads. But it seems that price increases are inevitable here, and that Disney’s promise of “greater consumer choice at a variety of price points” will only give customers more ways to burn their money.

Source: Disney via Deadline