[ad_1]
Can you imagine managing more than 6.9 billion queries per day? Probably not. No person on Earth could handle such a task. Hell, not even a machine could do that.
Except… it can, and it does. Something called Google started out as a single server and has grown into a business worth tens of billions of dollars in the last 20 years. The money keeps pouring into Google’s coffers, and it’s all because of search queries. Google search statistics continue to rise and show no signs of slowing down.
How did this come about?
Let’s take a look at some of the amazing facts and figures behind Google’s success.
The billion-strong army behind Google
In 2020, there were 6.9 billion searches on Google every day. Or the staggering 2.5 billion searches a year worldwide.
Some experts say that even Google could easily break the 10 billion barrier.
With over a billion active monthly users, Google.com is the most visited website on the planet. Google’s figures are even more impressive if we take into account the regional versions of the search engine (google.co.uk, google.jp, etc.)
More than a quarter of Google.com traffic comes from the United States, according to Estadista data. India contributes about 8.7% of all users, Japan is third with 4.6%, followed by China (3.6%) and Brazil (2.8%).
It’s amazing how a search engine can get so much attention. alessia Statistics show that, on average, a person spends 12:11 minutes each day on Google.com. How many Google searches a day do you think a person could do in that period of time? What do you think the company’s revenue would be from this?
However, there is something else to think about. Twelve minutes is more than double the average length of a sexual relationship. Since when has a search engine become more attractive than sex? (In case you were wondering, the average duration of intercourse around the world is less than six minutes.)
It is about providing useful and relevant information. And Google sure knows how to do it.
A success story: the facts of Google’s history
Developed by Larry Page and Sergey Brin in 1997, Google started out as a small garage project. Initially, it took a month to index 50 million web pages, a drop in the ocean compared to much larger rivals like Yahoo! or AOL.
But Page and Brin had a secret weapon. They didn’t know it at the time, but this code snippet would ultimately help them drive business growth. (Google search stats bear this out beautifully.) They called it PageRank, an algorithm that could figure out what content users really liked and then help them return it as search results.
For example, a web page that has many linked websites would appear higher in search results, as it would be considered more popular and relevant to the user’s query.
In contrast, other search engines ranked their results solely based on how often a search term appeared in the content. This ensured relevance but did nothing about the actual usefulness of the information. Of course, the results have been mixed. Users were not always satisfied.
Google’s PageRank took advantage of this and pushed the once small project into a multi-million dollar enterprise. The algorithm was very good at finding useful information. Users loved it and the number of Google searches increased.
In the year 2000 alone, there were more than 9.2 billion search queries. In 2005, it grew fifteen times to more than 141 billion searches. In 2012, it received more than 1.2 billion queries, such as Google user statistics to show. In 2020, with 80,031 queries per second, Google’s annual searches exceeded 2.5 billion.
The market leader
You may have heard of great internet search rivalries like Bing vs. Google. Well, the numbers show that when it comes to search engines, Google has no real rivals. As of January 2020, it held 92.7% of the global search market, according to Stat Counter. Its biggest competitor, Bing, is nowhere near with a 2.32% share. Yahoo!, once a search engine giant, has just 1.6%.
There are, of course, some country-by-country exceptions. For example, in China, Google is ahead of Baidu, Sogou and Shenma. But overall, it has a clear dominance in the total search market.
Google has the advantage not only in terms of demographics, but also in terms of device types. It is responsible for approximately 87% of all desktop searches worldwide and enjoys nearly 96% market share of all mobile searches.
This should not surprise anyone. Google’s parent company, Alphabet, owns Android, the world’s most popular mobile operating system with more than 2.5 billion monthly active devices.
Guess which search engine Android uses by default.
What is the most searched on Google today?
You may be wondering what users are looking for the most. After all, that kind of information is crucial for decision makers, politicians, SEO experts, marketing gurus, etc. Topics vary, but generally have to do with current affairs and popular culture.
Unsurprisingly, the most searched term of 2018 was “World Cup,” according to calculations by Google Trends. “Avicii” came in second, followed by “Mac Miller” and “Stan Lee” (all three celebrities died in 2018). The box office hit “Black Panther” ranked fifth, according to Google search statistics.
In 2019 the most searched keyword was “India vs South Africa”, followed by “Cameron Boyce” and “Copa América”.
If you want to go back in time, these are the most Googled words from 2014 to 2018: “Hurricane Irma” (2017), “Pokemon Go” (2016), “Lamar Odom” (2015), “Robin Williams” (2014 ) .
Then there are seasonal searches that peak during a specific time of year. They are easy to predict as they are related to recurring events. For example, you can expect “Super Bowl” to be among the top Google searches in the US by the end of January.
predictions
With such a staggering growth rate, it’s hard to imagine Google’s dominance ever ending. Google’s numbers are constantly increasing. This growth is unlikely to stop any time soon.
For example, there are regions of the world that are just discovering the Internet and search engines. As the dominant player in the market, Google should have no problem conquering these new territories. We can only imagine how many Google searches per day there will be in the future.
conclusion
Without a doubt, Google is a force to be reckoned with. The time spent on Google is constantly increasing, as is the company’s financial results. In 2018 alone, Alphabet’s revenue jumped 23% to $137 billion. In the third quarter of 2019, the company earned $40.5 billion – an increase of 20% for the third quarter of 2018. Google advertising revenue (from search and more) is responsible for almost every penny of this sum. With the entry of new users and a wide range of new digital content, we can safely assume that no one will be able to challenge Google’s dominance at any time. If you’re still not convinced, take another look at Google’s search statistics.
[ad_2]
