[ad_1]
Google’s core business is still online advertising, and much of that can be found in Google’s own services. Now the company is working on new ad formats on Google Search and YouTube.
Google held a ‘Google Marketing Live’ event earlier this week, where the company showed how businesses can use Google Ads, including new ad formats. Starting later this year, businesses will be able to create larger shopping ads that will appear in mobile search results. The example below from Google displays a full-width image block when you search for “snowboard,” with left and right swipes to switch between different store listings.
Google will also add the ability for retailers to add a ‘3D’ button to shopping links in search, which will display a 3D model that can be placed in a room using augmented reality (AR). Finally, messages about loyalty/rewards programs will appear on purchase items; Google’s example included a hairbrush with a message underneath that said “Get free shipping and earn points.”
More advertising is also coming to YouTube, specifically in YouTube Shorts (the short full-screen videos). Google didn’t mention exactly how they’ll work from the perspective of someone watching videos, but it appears they’ll appear as you swipe between different Shorts, similar to the ads on TikTok and Instagram Stories. Google also offers advertisers the option to add links that appear at the bottom of the screen.
google said TechCrunch that video creators will not receive any income from the ads that appear in Shorts, at least at this time. The company said: “We will continue to reward thousands of creators and artists monthly through the YouTube Shorts Fund as we develop a long-term model for creator monetization on Shorts. We are actively working on a monetization solution for Shorts creators and will use the learnings from this release to inform that.”
Google’s new search ads will start showing up later this year, but Google is already rolling out ads to YouTube Shorts.
Source: Google, TechCrunch
[ad_2]
