Get a Fire TV 4K for $230 this Prime Day

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TVs are always a hot item during major sales events, and Prime Day is no different. Amazon has discounted the prices of its Omni series of 4K smart TVs, bringing them down to $230.

The Omni Series is a collection of smart TVs powered by Amazon’s Fire TV operating system, which means you get the same software experience as Amazon’s Fire TV streaming boxes and sticks, but fully integrated into the TV. That gives you access to the Alexa voice assistant and just about every streaming service including Netflix, Prime Video, YouTube, Disney+, HBO Max, Peacock, IMDb TV, Pluto TV, Tubi, Paramount+ and others.

The 43-inch model is on sale for $239.99 and the 50-inch TV is $279.99, both $60 below regular prices. They’re identical except for the size difference, as both have 4K displays, HDR10 and Dolby Digital Plus support, Alexa voice assistant, and other smart TV features. For connectivity, you get three HDMI 2.0 ports, an additional HDMI 2.1 connector with eARC, Ethernet, USB, and cable/antenna connection. Unfortunately, you need an Amazon Prime subscription to get the discount.

These TVs lack some of the fancier features you might find on premium competitors, like higher refresh rates and accurate color calibration, but they’re firmly in the “good enough” category. The Fire TV operating system is also based on Android, so downloading apps and games that are not officially available on the Amazon Appstore is quite easy.

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