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Netflix’s ad-supported plan launches today for $7 a month. Unfortunately, it limits playback to 720p and doesn’t allow you to stream certain shows or movies. And how 9to5Mac Notes, you cannot stream a Netflix membership with ads on an Apple TV box. At least not yet.
This strange discrepancy is mentioned in the Netflix Help Center. However, Netflix hasn’t explained why its ad-supported plan doesn’t work on Apple TV. Our best guess is that Apple is to blame: maybe it wants a cut of ad revenue, or maybe it refuses to certify an app update. You know, typical Apple stuff.
Anyway, soon after 9to5Mac published its story, Netflix reached out to clarify that its ad support plan will work on Apple TV “soon.” I should also mention that Netflix with ads works on iPhones and iPads running iOS/iPadOS 15 or later.
In case you missed it, Netflix’s excessive price hikes were scaled back earlier this year. The company lost a large number of subscribers (along with some market value). The new ad-supported plan, which costs $7 a month, is supposed to solve this problem and reduce the impact of future price increases.
While Netflix with ads won’t bother you too much (it promises four minutes of ads per hour of streaming), it caps the resolution at 720p and offers a limited number of shows and movies. It’s also a sign of things to come in the world of streaming: At some point, you’ll be forced to enjoy ads or empty your bank account with an expensive ad-free plan.
Source: Netflix via 9to5Mac
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