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A more affordable Model 3 could be on the way.
After years without real EV competition, Tesla might be feeling the heat from rival manufacturers of late. In fact, a redesigned Model 3 is reportedly in the works and could arrive soon with a lower price.
According to several sources who spoke to Reuters, Tesla is busy working on a refreshed Model 3 sedan that will be more affordable and stylish, while also lowering costs for the automaker. Codenamed “Highland,” the upcoming Tesla Model 3 could have multiple changes compared to the current model released in 2017.
The facelifted Model 3 could get a fresh new look on the exterior, a slightly redesigned and upgraded interior, and potential powertrain and performance tweaks to handle incoming competition.
Four different sources spoke to Reuters and suggested that Tesla wants to reduce production costs by using fewer components in the interior, while improving the overall look to make the vehicle more attractive. The most significant aspect of the redesign, however, is cutting costs and hopefully delivering a Model 3 at the original promised price of $35,000.
It’s worth noting that this isn’t the first time we’ve seen Tesla make changes to update vehicles or keep up with growing competition. In January 2021, the company made some tweaks to the Model S, and in late 2021, Elon Musk confirmed several changes to the Cybertruck to match offerings from Rivian, Ford, and GM.
Considering all the exciting new electric cars and trucks coming in 2023, this makes sense. We see manufacturers update and redesign vehicles all the time, so this should come as no surprise. That said, since this is Tesla’s “affordable” Model 3, many potential buyers will be keeping an eye out for more details.
According to multiple sources, the new Tesla Model 3 “Highland” will go into production in the third quarter of 2023 at Tesla’s Shanghai factory, along with the Fremont, California location. Tesla has yet to confirm any such details or changes.
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