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The lack of commercials was one of Netflix’s initial selling points, but the streaming service has been working on a cheaper ad-supported plan for months, matching competitors like Disney+ and Hulu. Now it’s official.
Netflix has revealed its new “Basic with Ads” plan, which will be a new option alongside the existing Basic ($9.99/mo), Standard ($15.49/mo), and Premium ($19.99/mo) plans. It will be priced at $6.99/month, a $3 difference from the Basic plan. You will be able to register beginning November 3 at 9 am Pacific Time (12 pm ET), if you live in the United States, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, or the United Kingdom.
There are three differences with the new plan compared to the typical Netflix experience (the Basic plan). You’ll see 15- or 30-second ads before and during shows and movies, “a limited number of movies and TV shows will not be available due to licensing restrictions,” and download for offline play is not available.
It’s not yet clear how popular the Ad-supported Basic plan will be with viewers, especially considering it only costs $3 less than the existing Basic plan. Netflix also didn’t mention how often the ads will play. The plan could be more of an upsell strategy than anything else: the lower price of $6.99 drives more signups, and when people get tired of the ads, they’re more likely to upgrade to a more expensive plan rather than cancel. .
You’ll be able to sign up for the new plan on Netflix.com once it arrives on November 3.
Source: Netflix
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