The COVID-19 pandemic saw an increase in online shopping in Sydney. According to the data released by the Australia Post Inside Australian Online Shopping eCommerce report in 2021, the lockdown in Sydney caused a significant spike in online purchases. It gave online businesses an advantage to cater to more customers in the area and beyond.
While big companies operating in Sydney’s CBD may have established a good online presence even before the pandemic, small mom-and-pop shops may have to boost their online strategies to stay afloat. They may need to look for the best eCommerce agency in Sydney to help promote their products and services online.
But finding reliable eCommerce experts in Sydney can be challenging. Many firms are operating all over the city. Here are some of the best traits you need to look for in a good eCommerce agency in Sydney to narrow down your choices.
1. Related Experience
One of the first things you must check when looking for a good eCommerce agency is their relevant experience. If they have previous clients, they can show you favourable results in the areas you want them to work on for your business.
You may ask your potential service provider if they have a specialisation in eCommerce. For example, your possible eCommerce firm can focus on improving your behaviour-based emails for eCommerce. They can help you attract, engage, and retain customers using automated systems.
Since Sydneysiders are known for their laidback attitude, they want to have fuss-free experiences when online shopping. So you need to find an eCommerce service provider that will draw your target market to your business without requiring the customers to exert more effort.
2. Results-Oriented
The best marketing agency in Sydney must be results-driven to ensure that you will get what you pay for. You may encounter agencies that can produce amazing graphics and engaging emails but have low conversion rates.
You may avoid these agencies by checking their case studies. It will provide you with a better idea about the results of their previous projects. It is also best to check out an agency that sets goals.
Avoid agencies unwilling to provide you with a detailed report about the industry average. If they have no specific goals made for you, it could mean that they are not set on helping you reach your desired results.
3. Flexible
The best eCommerce agency in Sydney must be flexible with the needs of their clients. Because of the current market demand brought by the pandemic, you must keep up with the requirements of the consumers. According to a Finder report, 3 out of 4 consumers in Sydney are shopping online with the rest of the country. The demand for a good eCommerce website has increased significantly during the past couple of years.
So look for eCommerce agencies that are not extremely strict in their strategy. It may cause them to lose focus on the entire picture. Instead, they must know how to bend a little, depending on the situation.
Looking for the most reliable eCommerce firms in Sydney does not have to be complicated. You must find these useful traits in your potential service provider to help you discover the right team to help your online shop thrive in the city beyond the pandemic.
Alison Lurie is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.
