Video games in cars always seemed like a bad idea, until they helped prevent thousands of parents from trying to grab their kids while driving and yelling, “Don’t make me go back there!” But they are also useful for adults while waiting to pick up the children.
BMW announced plans to bring video games to new BMW vehicles in 2023 through a partnership with cloud-based gaming platform AirConsole. From a car seat that resembles a video game chair, drivers will be able to play games on BMW’s curved iDrive screen using their smartphones as controllers.
“This will make every waiting situation inside the vehicle, such as charging, an enjoyable moment,” said Stephan Durach, Senior Vice President of Connected Business Development at the BMW Group. That seems to be an opportunity on the radio, but who knows. What is clear is that top executives love to use the word “leverage.”
Drivers will be able to connect their smartphones by scanning a QR code on the vehicle, so the game is likely to be ready long before it’s done defrosting.
“We are very proud to be spearheading in-vehicle gaming with BMW and are excited to create new games for in-car entertainment,” said Anthony Cliquot, CEO of N-Dream, the company behind the AirConsole brand.
To state the obvious, while games are set up to provide the aforementioned “pleasant moment”, they won’t allow you to have a truly pleasurable moment playing video games while the car is in motion. For example, you won’t be able to have a fully immersive racing experience by playing a racing game while speeding down the highway or crawling through traffic. That’s probably a good thing.
The games will only be playable while the car is parked, such as when you are waiting in line at a Whataburger or Chick-fil-A drive-thru.