We have good news and bad news. The Disney+ price increases are active as of the date of publication, bringing the price to $10.99/month, up from $7.99/month. The good news is that if you’d rather not pay as much, the ad-supported tier has also gone live today.
You can now sign up for a Disney+ plan with ads for $7.99/mo, the same price the ad-free tier used to be. This means that if you are a current subscriber and don’t want to pay more, and don’t mind putting up with ads, you can pay the same amount you were paying before. However, if you don’t want to see ads, you’ll need to pay an extra $3 for the $10.99/mo tier. Ads are infrequent: Disney says you’ll only see about four minutes of ads for every hour of content viewed. But they will still be there.
Notably, this tier isn’t supported on Roku devices or in the Windows app yet, so if you get this plan or one of the Disney+ packages that includes it, you won’t be able to stream Disney+ with it. The company did not mention why or when the issue will be resolved. Disney may not have wanted to share advertising revenue with Roku, or simply hasn’t reached an agreement with the company yet. HBO Max was not available on Roku for the first seven months due to negotiation delays.
Everyone else can now subscribe to the new tier or stay at the tier they were previously at for a little more money. It’s your call. Of course, we warned you.
Source: Disney (1, 2)