We recently learned that Ford’s Model-e division responsible for the Mustang Mach-E and F-150 Lightning is on track to lose $3 billion by 2023, but that hasn’t stopped the Detroit automaker from forging ahead. The company is now teasing its next electric truck, called the Project T3.
Ford’s F-150 Lightning electric truck is an excellent vehicle, but it’s essentially a 14th-generation F-150 modified into an EV. If Ford wants to compete with the all-new Silverado EV and RAM 1500 EV, it’s going to need an upgrade, and one is already in the works.
Today, Ford held a press conference at its $5 billion BlueOval City EV campus and manufacturing plant, which is currently in production to help accelerate EV production and meet demand. During the event, CEO Jim Farley unveiled What comes next is a completely new and innovative “Project T3” electric truck.
Unfortunately, aside from the teaser image above that says it’s coming in 2025, we don’t know much about the T3 yet. That could be the production timeline or release date for the vehicle, but we can’t say for sure.
“Project T3 is a once-in-a-lifetime opportunity to revolutionize America’s trucking. We’re fusing 100 years of Ford truck experience with world-class electric vehicles, software and aerodynamic talent. It will be a platform for endless innovation and capability.” —Ford CEO Jim Farley
During the press conference, Ford confirmed that the Project T3 stands for “Trust the Truck” and later explained that it will be a vehicle that a truck owner can fully trust. By that, we mean an electric truck that can tow and haul with the best gas-powered vehicles while stepping up with innovative features to battle the competition. At one point, the company compared it to the Millennium Falcon and said it would be the Millennium Falcon of trucks.
Keep in mind that Project T3 is just a codename, and it will likely get an F-150 moniker shortly. Ford also noted that the Project T3 would be fully upgradable via over-the-air software updates, constantly improving, and have all the latest features like “exportable power,” known as two-way charging.
If Ford’s next-generation electric pickup starts production and arrives in 2025, we’re assuming a prototype or concept will show off later this year or early 2024. This all sounds promising, but we’ll have to wait and see for now.