Google web search is an invaluable tool for millions (or possibly billions) of people, but searches for popular questions and topics can be plagued with unhelpful results. Google is now trying to fix that with an upcoming update.
Google revealed in a blog post today, “Starting next week for English users around the world, we’ll be rolling out a number of improvements to Search to make it easier for people to find useful content created by and for people.” “. The company used a search for a new movie as an example, which can often include pages that are simply “aggregated reviews from other sites without adding insights beyond what’s available elsewhere.”
Google’s main focus seems to be content generated (at least partially) by artificial intelligence tools, which often take text from other sites and change enough words to make it look like new content. There’s an entire industry around generating articles and guides with AI tools, and while Google has shunned computer-generated text for years, it’s a never-ending battle against rapidly evolving AI.
However, backlinks are not limited to auto-generated articles. Google targets any content that “looks like it was designed to attract clicks rather than inform readers.” The company also specifically mentions “suggesting there’s a release date for a product, movie, or TV show when it’s not confirmed,” of which there are plenty of examples currently on Google Search.
The move away from Google search
Google Search has had issues with spam and auto-generated results for years, so why is this changing now? It could be because the problem has finally reached a tipping point or, more importantly for Google results, more people are looking for alternatives.
Google Senior Vice President Prabhakar Raghavan told a conference in July, “In our studies, almost 40% of young people, when looking for a place to have lunch, they don’t go to Google Maps or Search, they go to TikTok or Instagram. “.
Many of the people still using Google Search have turned to additional parameters, hoping to filter out useless results. Specifically, adding “reddit” to the end of a query to highlight Reddit results has become more popular in recent years.
Google Search is still by far the most popular search engine, especially since most of the competition (Bing, DuckDuckGo, etc.) do not include all the sites and pages regularly indexed by Google. However, if the current spammy experience continues to get worse, even more people will start looking for alternatives. That means less ad revenue for Google.
We’ll have to wait and see if Google’s updates deliver the expected results; after all, no algorithm is perfect.
Source: Google Blog, Google Developers