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How an SMS broadcast is the way forward to getting the message out to customers

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The world of communications has changed immeasurably since the turn of the millennium. Landlines are gradually being phased out and replaced by mobile and cell phones, meaning that contact can be made with others from virtually anywhere.

This advancement has also had an effect on company marketing along with the world wide web. Gone are the days when newspapers or TV adverts did the talking. New strategies have been formulated with the whole marketing industry increasing tenfold. One fantastic option to get the word out is by using an SMS broadcast.

About SMS

A short messaging service, or SMS, is the most common form is messaging on mobile devices used today. Generally limited to 160 characters, including spaces, an SMS allows the sending of a message to a large contact list, in a similar way of sending an email to a customer on a mailing list.

What are the advantages of an SMS broadcast?

Walk down any street or sit on public transport and you will see people playing with their phones. Sending out an SMS broadcast is far more likely to be read than an email, which is often immediately deleted or left unread if it isn’t something important to the receiver.

A message can be delivered within seconds, saving immeasurable time, to all kinds of devices which don’t have to be smartphones. They are easily accessible to a wider base of potential customers. There are no issues with a lack of Wi-Fi availability or not having access to a computer. The message will get out there. It may be a message about the benefits of buying women’s clothing online that needs delivering.

Messages feel more personal when received on the phone than by email, especially if a business decides to take the wise option and work with a company with over two decades of experience in the field who can provide a full service and perfect solution to ensuring that any message means something to whoever reads it.

The marketing opportunities are endless if the message has the right tone and hits the spot, with businesses being able to profile new promotions or latest offers and provide exciting updates as part of an overall sales strategy. Using an SMS broadcast is a most cost-effective way to look after the interests of customers.

Alternatively, an SMS broadcast is also the perfect way to impart service information, be it for travel updates which will then enhance customer confidence and lead to better financial returns and a happy clientele, knowing that they are using something that is reliable and cares about them. The message might contain information about what’s on at the local entertainment centre.

To conclude

An SMS broadcast is the perfect way to get a message out to customers in seconds, saving time and money. There is a far greater chance of messages being read than by email and it will be timely and can offer updates if situations alter. It is the perfect marketing tool to keep customers in the loop.

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