Advertising executive Frederick R. Barnard gets the credit for coining the famous phrase, “a picture is worth 1,000 words.” He couldn’t be more right. Photographs are much more attention-grabbing than text and essential to any marketing campaign.
But it’s crucial that you only use the best photos to market your business. And if they’re not the best photos, they soon can be with professional photo editing techniques.
Not sure that professional editing services are worth the expense? They are! These are some of the ways photo editing can make your images pop and boost your business’s brand.
There are two reasons why you might have objects in your brand photos that you need to remove. One is that you cannot move the object e.g., a trash can or person. Second is that you need the object to fulfill a purpose e.g., mannequins and product stands.
Editors can use photoshop to remove almost any object, but it can be tricky. Click for ghost mannequin editing and other product editing services.
Blue Sky Replacement
When you look at real estate website images, is the sun shining, or is the rain pouring down? Around 99% of the time, there is a blue sky surrounding the houses they are selling. But often you cannot know what the weather will be like when you book a photographer.
There is professional photo editing software that can replace any gray sky with a blue one. This will brighten up your marketing materials and will evoke happier moods in your customers.
Often photographs don’t capture colors and tones exactly as they are in real life. This is essential when you are selling products or clothing on your website. You don’t want your customers to feel unsatisfied with their product because it looks different from the images online.
Photo editing can correct colors to avoid this issue. Or, you can enhance colors to make them look more vibrant. Landscapers might want to make their lawns look healthier and greener in photographs, for example.
Cropping and Resizing
Let’s say you planned a successful event, but the venue was way too big for the guestlist. All the empty space in your photographs will tell a different story!
But you can use photo editing software to crop the photographs. This will avoid giving the wrong impression that the event wasn’t well-attended.
You can also use editing to resize photos. Websites, social media platforms, and printed materials all demand different-sized images. Landscape images might work for Facebook and pamphlets, but portrait images are better for Instagram and TikTok.
Make Your Brand Images Pop With Professional Photo Editing
All the best businesses use professional photo editing. If you don’t, your brand will never stack up. But now you know how photo editing can improve your business’s photographs, you will be more successful at marketing in the future.
Want to learn more branding and marketing tips to boost your sales? Check out our business articles for more expert advice!
Alison Lurie is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.