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If you have been using a specific tool to send mass emails, you might consider Gmail. With a handy marketing feature called Multi-Send, you can send mass emails inside or outside your organization.

Note: Starting in August 2022, Google Workspace subscribers with the following accounts can use the feature: Workspace Individual, Business Standard or Plus, Enterprise Starter, Standard or Plus, and Education Standard or Plus.

Gmail multi-sending features and limits

When you enable Multiple Send in the Compose window, the header turns purple and a Continue button replaces the Send button. You will also see a message at the bottom of the window confirming that you are in multi-send mode.

A unique unsubscribe link is added to each email. Recipients can use the link to unsubscribe or resubscribe and you will receive notifications of these actions. If you include a previously unsubscribed recipient, they are automatically removed from the email.

Please note the following limitations when using the function:

  • Multi-Send is available to external recipients by default for Google Workspace Business customers.
  • Multi-sending is limited to internal recipients by default for Google Workspace Enterprise Starter and above along with Google Workspace for Education accounts. Check with your administrator to send mass emails to external recipients.
  • You can add up to 1,500 recipients in the To field, which is the maximum number of emails you can send per day.
  • There is no limit to the number of different recipients you can send each month.
  • You can only have one recipient in the CC or BCC field, and that recipient receives a copy of each email.
  • You cannot use Reply, Forward, Schedule or Confidential mode when using Multi-Send.
  • The feature does not support mail merge or email personalization.
  • If you add an attachment, the size of that attachment in each email counts towards your storage. To avoid this, you can share a link to the file on Google Drive.

Create mass emails using Multi-Send

If you’re ready to create your ad, newsletter, or other communication with Multi-Send, head over to Gmail, sign in, and select Compose.

In the bottom toolbar of the Compose window, click the Multiple Send (Double Envelope) button to enable the feature. The first time you use the feature, you will see a brief explanation of the feature, select “Activate” to continue. In the future, just click the Multiple Send button to use the feature.

Message when enabling multi-sending for the first time in Gmail

As mentioned above, you’ll see your window show a purple header, which is a helpful indicator that you’re using this mode. You’ll also notice the feature description message at the bottom of the window and the placeholder for the Unsubscribe link.

Compose Broadcast Window

To disable this mode after enabling it, select “Disable” in the help message or click the Multi Send button to disable it and return to a normal email window.

Next, add the recipients in the To field. You can also use a Google Contacts distribution list. To do this, select the Recipient field and click “To”, which opens a pop-up window for your contacts. Choose the contacts or the list and you will see your recipients appear in the To field.

Add recipients to a multi-send message

Then compose your message and enter the Subject line as you normally would. Select “Continue”.

The first time you use the feature, you’ll receive a message about email best practices and how to avoid spam. It may be a good idea to select “More Information” for additional information and to comply with these practices. You can then select “Don’t show me again” to stop seeing the message and “Got it” to continue.

Spam message for Multi-Send in Gmail

If you’ve included a recipient who previously unsubscribed, you’ll see this on the next screen along with the number of recipients you’ve included.

To send yourself a test email to view, select “Send Preview.” When you are ready to send the mass email, select “Send All”.

Send Preview or Send All Popup

Sending email blasts that include an unsubscribe link is a wonderful feature of Gmail for your marketing communications. Take advantage of this built-in tool for your next newsletter or announcement!

For more information, check out how to add due dates in Gmail or how (and why) to label outgoing emails.