Mattel partners with Elon Musk’s SpaceX to create new toys

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Popular toymaker Mattel is teaming up with Elon Musk’s company SpaceX to produce a new line of space-themed toys and rockets. On Wednesday, the two announced a multi-year deal to deliver Matchbox SpaceX-branded toys and products by 2023.

While the SpaceX store already sells a few kids’ t-shirts, hoodies, hats and even a spacesuit jumpsuit, this partnership will allow Elon Musk’s SpaceX brand to branch out into other categories, most notably toys.

“As space exploration advances faster than ever, we’re thrilled to be working with SpaceX and helping build limitless patterns of play for the space explorer in every child.” Nick Karamanos, Mattel’s senior vice president of entertainment partnerships, said in a press release.

Along with Matchbox SpaceX toys, Mattel will also be giving out star-inspired collectibles from the team at Mattel Creations, which offers direct-to-consumer toys and merchandise. We assume that it will sell toy rockets, astronauts and more.

For what it’s worth, this isn’t the first time we’ve seen an Elon Musk company work with Mattel. In 2020, the toymaker created two Tesla Cybertruck-inspired RC cars.

While we can’t be sure what types of toys and collectibles will come out of the partnership, several Mattel SpaceX products are expected to hit shelves sometime in 2023. In the press release, Brian Bjelde, vice president of SpaceX, said : “We look forward to working with Mattel to help inspire the next generation of explorers and space enthusiasts.”

via The Wall Street Journal