For the past three decades, the NFL Sunday Ticket, a must-have package for any football fan, has been a DirecTV exclusive. But the tide is turning, as Google has now grabbed the rights to the package, which will now be offered exclusively on YouTube TV.
The NFL has announced that NFL Sunday Ticket will now be available only on YouTube TV and YouTube Primetime Channels beginning in the 2023 season. This means that the company’s long-standing partnership with AT&T-owned DirecTV, which began in 1994, is coming to an end, and all Sunday afternoon regional games will be available to stream on Google’s live TV platform.
The NFL’s out-of-market sports package will ditch satellite TV entirely and will now only be available for online streaming. That could pose a problem for a number of commercial establishments, such as restaurants, that still use satellite TV to show games and have yet to cut the cord. Google and the NFL said they will explore ways to support NFL Sunday Ticket distribution for these scenarios.
Anyone else interested in getting their Sunday soccer fix should consider ditching their DVR and paying for live TV online.