Back in April, we got our first sneak peek at the upcoming RAM 1500 EV, but the brand still lags far behind the competition from Ford, Chevy, and Rivian. While the full-size electric pickup won’t arrive until 2024, it looks like we’ll get our first look at the Ram pickup this November.
With the Ford F-150 Lightning EV already on the market, the Rivian R1T sold out everywhere, and the Chevy Silverado EV next year, RAM has to catch up.
According to a report from the Detroit Free Press, which interviewed CEO Mike Koval, Stellantis will officially introduce the RAM Revolution electric truck concept. around November 17one day before the 2022 Los Angeles Auto Show. We’re not sure if the concept is a one-off vehicle or an early look at what will inevitably arrive in 2024 as its first all-electric truck.
Also, Koval claims that being late to market is not a bad thing, as his electrified truck will be a real truck. He said the RAM EV would “outperform” the competition when it comes to hauling and towing. Here the full statement:
“More and more truck buyers are open-minded to the idea of electrification in their trucks, but they’re not willing to sacrifice our most important attributes that make a truck a truck, like towing, hauling and in the future, autonomy.” and loading time. In other words, ‘trucks still need to do truck stuff’ is the message we get “through the feedback to date”.
Ram CEO Mike Koval is certainly right on several counts of that statement. On the one hand, electric trucks are exciting and people all over the world want one. However, we’ve seen countless reports that the F-150 Lightning EV is pretty bad when towing anything other than a small trailer.
Koval mentioned that towing a 10,000-pound trailer with an EV is stressful, but it shouldn’t be. Basically, he’s throwing punches at current offerings and thinks the company will have a better solution by 2024.
If Ram manages to beat the competition in range and towing, it’s going to be a big deal. However, that also means the truck will likely include a huge battery, making it quite expensive. We’ll have to wait and see, but we’ll get our first real look at what the company has in store in mid-November.
via Detroit Free Press