How advertisers track you across the web (and what you can do about it)

[ad_1] Ar_TH/Shutterstock.com Advertisers use a variety of tricks to track you across the web, including tracking your IP, using cookies, identifying your browser fingerprint, and even headers injected at the network level by your ISP. It’s almost impossible to avoid this entirely, but using a VPN and a secure browser will restore some privacy. Online … Read more

Amazon retail stores will sell your every move to advertisers

[ad_1] Ijby Berg / Shutterstock.com Amazon has announced a new physical retail store data collection program, called Store Analytics, with the goal of monitoring customers’ browsing and buying habits. Then share that information with businesses and brands to help improve offers and ads. Just as websites and e-commerce pages collect data from users, Amazon is … Read more

How much is your data worth to advertisers?

[ad_1] crash point / Shutterstock.com With all the stories about big companies collecting data, you may have wondered what they actually get. Let’s take a look at what your data is worth and why so many companies are going to great lengths to get their hands on it. What are your data? Before we start … Read more

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