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The Complete Guide That Makes Starting an SEO Business Simple

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The global SEO agencies services market is projected to grow from $37.84 billion in 2020 to $40.92 billion in 2021.

Are you planning to start an SEO business in 2022? Well, you have come to the right place.

There is no doubt starting a company is an exciting and scary experience. You require startup capital and business management skills to make your business thrive.

Again you are probably confused about how you will generate returns on investment. However, there is nothing to worry about.

Keep reading to find out how to start an SEO business.

Learn SEO

It’s unfortunate that the majority of investors venture into the SEO business without SEO knowledge. Don’t make the same mistake!

Make an effort to learn the ins and outs of SEO marketing before serving clients. Besides, it’s essential that you offer excellent services to remain relevant.

So how does one actually learn SEO?

Start with the obvious; YouTube channels and online infinite guides. There are hundreds of SEO tutorials available online which offer a perfect starting point for beginners.

Again don’t be a jack of all trades; specialize. There are various types of SEO services you can offer but specializing in two or three services relieves you a lot of pressure.

For instance, you can concentrate on SEO link building and SEO content marketing services.

Pick a Niche

The next thing to do should be to pick a niche for your SEO agency. This is a complicated step, but below are a few guiding principles you should follow.

Customer Value

Normally, it’s best to select an industry that is worth a lot of money. Firms in high-end industries pay more for innovative marketing. Health and legal services are examples of high-value markets.

Alternatively, you can decide to settle for low-value industries with large volumes.


Again, understanding your preferred niche location is a good starting point. Local SEO is always in great demand for small business owners in small towns. For instance, instead of targeting Los angles, go for Santa Monica or Glendale.

Such cities have tons of small business owners looking for SEO services, but the competition is lower.

Niche Down on Service Level

Again, instead of offering full SEO services, you can splinter your operations into microservices. For example, you can specialize in local SEO or SEO content creation.

Remember, focus is key to building a successful SEO business.

Develop your Brand

Now that you have learned SEO basics and have a niche and location, it’s time to channel your efforts to develop an SEO brand. Besides, you want local business owners to know about your SEO business and why they should hire you.

Here are a few ways you can use to develop your SEO brand.

• Select a simple and unique company name that will rank high in search engines
• Build an outstanding SEO brand logo to represent the quality of services you offer
• Come up with a catchy tagline.

Obtaining clients is never an easy task. Brand your business and start by targeting low-value clients for a start.

Establish and Build Your Digital Presence

The fourth step should be promoting your brand using different digital platforms and tools. Clients need to feel your digital presence to determine you are credible.

Below are a number of ways to get started:

• Acquire a domain and hosting 

• Build a business website

• Set up your firm on Google My Business

• Embrace social media marketing

• Build authority by creating informative content to educate potential clients.

Again, establishing connections with other SEO firms will increase your credibility. Begin by offering guest posting services to authoritative websites to gain recognition.

Compile Your Toolbox

Having the right SEO tools at hand is essential to help streamline your workflow. Relevant tools help you save a considerable amount of time as you focus on building your business.

Some of the basic tools you require for a start include;

Google Search console– this tool provides a pointer on how search engine crawlers view your site. Again, the tool provides data on specific keywords that drive traffic from organic sources.

Google Analytics– measures website performance and provides visitor data
Keyword research tools- provide in-depth information on major keywords used.

SEO client management software– tools designed to improve the ranking of your site in search engines.

SEO tool will probably be one of the greatest expenses. However, they are essential to help you deliver excellent services.

Polish Legal Matters

Apart from having the right SEO tools, you are also required to take care of legal matters regarding your business. Consult a lawyer and accountant to help determine the type of protection your business need.

Lawyers and accountants offer professional advice on banking, insurance, and taxes.

Embrace Outsourcing

To start building your portfolio, offer services to established firms who want to outsource work. Outsourcing may not be what you had in mind, but it’s a perfect opportunity to demonstrate your skills.

To embrace outsourcing, ensure your target top SEO companies. A simple online search of smart marketing companies or digital marketing agencies near you should provide you with a list of companies to pitch.

Streamline Aspects of Your Business Operations

Take time to fill all the requirements for your business operations. Smart business owners make sure their businesses are 100% legitimate in the following ways;

• Having a written contract
• Create an invoice template and flexible payment terms
• Create a packaging and pricing model

Make sure you consult a lawyer when writing the contract. The attorney should help you determine whether the conditions are fair for both parties.

Simplify Starting an SEO Business by Following This Guide

Now you are ready to start your SEO business from scratch. Similar to any business, you require to dedicate time, effort, and resources to thrive.

But, once you establish the business, the results are rewarding. Local businesses will start entrusting their SEO ranking and web content to you.

Good luck and all the best in your SEO business!

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Alison Lurie
Alison Lurie
Alison Lurie is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.
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