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Dear reader, I hope you have the 4K plugin.
Three years ago, YouTube TV turned on the money printer and changed the price of its base plan to $65 a month. But the three-year streak ends today: YouTube TV is now $73 a month before any add-ons or upgrades. And, in a weird twist, 4K subscribers actually get a price cut.
4K Plus add-on is now $10; that’s half the price YouTube TV previously charged for 4K access. So if you’re a 4K Plus member, you’ll now pay a total of $83 per month for YouTube TV (before any additional add-ons, of course). That’s $2 less than what you were paying before.
An update for our members. As content costs have increased and we continue to invest in our quality of service, we will adjust our monthly cost, after 3 years, from $64.99/mo to $72.99/mo, to give you the best TV service possible.
— YouTube Television (@YouTubeTV) March 16, 2023
YouTube TV says that rising costs are responsible for this price increase. I trust you are telling the truth. Sports are the only thing keeping cable TV alive, and as a result, companies like Google are paying ever higher prices to stream sports content. (YouTube TV recently acquired NFL Sunday Ticket, but to be fair, it also lost MLB Network.)
We’re not sure why 4K Plus is getting cheaper though. My best guess is that YouTube TV wants to stand out a bit. Competitors like Hulu with Live TV don’t have 4K content, and on a physical level, cable TV can’t deliver 4K content.
Existing YouTube TV subscribers will be charged $73 per month after April 18. Those with a 4K Plus add-on will see a $2 price cut after that date. Please note that this price is already in effect for new subscribers.
Sources: YouTube television
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