Apple discontinues revolutionary iPod music player

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Apple has decided to discontinue production of the iPod Touch (7th generation), discontinuing the revolutionary iOS-based music player introduced 15 years ago.

The announcement doesn’t specifically mention the end of the product, but it does say that the iPod Touch will only be available while supplies last, meaning production of the $199 device has ceased.

iPod touch is more than just a music player; it can be used as a handheld gaming device or a digital camera, while also being able to connect to the Internet via WiFi.

The most recent model was the seventh generation iPod Touch which came out in May 2019, being the only iPod left alive after the discontinuation of the iPod Nano and iPod Shuffle in July 2017. It uses a relatively powerful A10 Fusion chip along with a 4-inch Retina display and up to 256GB of storage.

iPod touch 7th generation
iPod touch 7th generation (Apple)

The device opened up a world of media consumption for its users through Apple Music and Apple Arcade, while currently running the latest available version of iOS, iOS 15.

Apple isn’t the kind of company to give specific explanations for strategic product decisions, but this most likely has to do with supply chain stress and poor unit sales.

The brief iPod discontinuation announcement highlights alternative options from Apple’s lineup, like the $429 iPhone SE or $279 Apple Watch SE for those on the go, or the more comfortable $329 iPad for those on the go. they are home.

While portable music players and “semi-smart” handheld devices are niche these days, with smartphones doing everything, there are some categories of users who will miss the iPod, most notably children.

The iPod is a small, lightweight music player with a headphone jack, supports games, doesn’t take phone calls, can be used to listen to audiobooks or read e-books, and has an 8 MP camera.

If that sounds like something you want, or if you think the iPod Touch will gain collectible status soon, you can still buy it through apple.com, stores and resellers while supplies last.