Google Chrome is primarily focused on a solid web browsing experience, but occasionally, Google adds a feature that isn’t strictly related to browsing. The ability to track the prices of an item is now rolling out, after months of testing.
Google confirmed in a blog post today that the ability to track a product’s prices is now rolling out to Chrome for desktop, after it appeared in the Android browser last year. You’ll see a “Track Price” button in the address bar on some store listings, and if you click on it, you’ll receive notifications when the price drops.
Google says you’ll receive an email or mobile notification when a price drop is detected, and you can manage your tracked prices from Chrome’s sidebar. The browser will also display coupon codes for items in your shopping carts on the New Tab page, if any are available. Google didn’t mention exactly which sites are supported, but the functionality sounds similar to Honey (now owned by PayPal) or Camelcamelcamel.
Enhanced shopping experiences have been a focus point for a few other web browsers, most notably Microsoft Edge, but Google hasn’t been too keen on the idea until recently. You could certainly make the argument that price tracking and coupon spotting count as feature boosting or boosting. Chrome still isn’t as bad as Opera or Microsoft Edge in that regard — Chrome isn’t trying to get you to sign up for loans yet, but it’s getting close.
On the plus side, the price tracker indicator stays out of the way, with no popup to interrupt your work or shopping, so it’s easy to ignore if you don’t want to.