HomeTechnologyLinuxFormer PlayStation Executive Vice President Simon Rutter Joins Emergent Entertainment as President

Former PlayStation Executive Vice President Simon Rutter Joins Emergent Entertainment as President

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Quick grab:

  • Emergent Entertainment’s proposed valuation exceeds $65 million.
  • Simon Rutter spent 25 years at PlayStation.
  • The company’s first Web3 game project, Resurgence, is currently in development.

Former Playstation executive vice president Simon Rutter has joined Emergent Entertainment as president, along with CEO Ian Hambleton, the former CEO of Maze Theory.

Emergent Entertainment is a new London-based video game studio formed after the merger of video game studio Maze Theory with veteran blockchain developers Pluto Digital PLC. The merger follows a joint venture called Emergent Games between the two companies earlier this year.

The proposed valuation of the new business is in excess of $65 million and the company intends to prepare for a future IPO event.

Prior to joining Emergent Entertainment, Rutter spent 25 years at PlayStation, the last 10 years in senior international leadership roles, including Vice President of Product Marketing and Sales Planning, Executive Vice President, COO and European Business Operations. Before that, he was a brand manager at Reebok from 1993 to 1997.

Also leading the game studio is Ian Hambleton, a successful entrepreneur for 20 years, who has founded and grown creative tech, digital, gaming and green tech businesses with Found Studio, Maze Theory and Ecologists.

As CEO of Emergent Entertainment, Hambleton plays a key role in launching the studio’s soon-to-be-released first Web3 game, Resurgence, which is currently in development and takes players on a journey from the current disaster to the future. . post-apocalyptic. The game offers players full control to create their own destinies using resources in a unique community-based survival concept.

Emergent Entertainment leverages the combined heritage of the two merged entities, the skills and experience of its employees, its existing product portfolio, and its resource base to deliver mixed reality gaming, Web3 gaming, and Web3 token services across a variety of media. of entertainment.

With more than 60 developers and executives with extensive experience creating AAA games, the game studio has four centuries of combined knowledge. Your aggregate CV includes: FIFA, NBA Online, The Sims, Need for Speed, Gran Turismo, Lord of the Rings, Horizon Zero Dawn, Sniper Elite, Peaky Blinders: The King’s Ransom, Doctor Who: Edge of Time, Blood and Truth, and PlayStation VR Worlds.

“We are excited to bring together AAA game creators and advanced Web3 engineering skills in a way that hasn’t been seen yet. We are focused on delivering the best games and experiences using technology that truly benefits players and new audiences,” Hambleton said.

Emergent Entertainment has already signed deals with several global entertainment properties, drawing on its experience creating VR games for iconic shows like Doctor Who and Peaky Blinders, with more VR game announcements to follow.


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