- Near Foundation, the organization behind Near Protocol, is opening a regional center in South Korea.
- Blockchain network Layer1 said that the center will partner with local blockchain companies to boost the web3 gaming ecosystem.
- The new company will also focus on promoting web3 projects through hackathons, investor meetups, and organizing blockchain events at universities.
The NEAR Foundation, the organization behind the NEAR Protocol Layer 1 blockchain network, is accelerating its web3 strategy in Asia with a regional hub in South Korea.
According to the announcement posted on the NEAR Foundation website, the company is looking to partner with local gaming projects to expand its web3 gaming ecosystem.
NEAR Protocol is a leading Layer 1 blockchain network that offers Web3 creators a platform to build decentralized applications for various projects, including blockchain gaming, non-fungible tokens (NFTs), decentralized finance (DeFi), and more.
The NEAR regional hub will be dedicated to Web3 innovation, business development, education and talent across the country. The company is inviting local blockchain projects and professionals to develop the NEAR protocol.
The plan includes “tapping into the country’s active gaming community, bringing more amazing projects and creators to the NEAR ecosystem,” NEAR wrote in a blog post on Wednesday.
The center will also host events to accelerate web3 adoption in the region through hackathons, investor meetups, and other events in support of local blockchain communities and universities.
NEAR has appointed Scott Lee and Ben Kang, popular blockchain figures in the region, to its regional hub.
Commenting on his appointment, Scott Lee said, “We want to use the center to take advantage of[the rapid adoption of web3 in Korea]and engage an even larger audience of builders, giving them the funds and tools to create an inclusive and sustainable Web3. Future for Korea.
Lee was previously head of business development at a subsidiary of KAKAO Entertainment, while Kang co-founded Klaytn, Kakao’s blockchain unit. He has also worked at the South Korean Stock Exchange and Merrill Lynch in previous roles.
“We will focus on improving the entire NEAR ecosystem and bringing Web3 projects on board, and we will also value the campus blockchain communities, which will be the foundation of the NEAR protocol.” She said Ben Kang. “To do this, we will work closely with the community to raise the profile of NEAR and highlight the high level of scalability and usability that the protocol can offer creators.”
NEAR Foundation is backed by some of the leading web3 venture funds, including A16z Crypto, FTX Ventures, Coinbase Ventures, and Korean venture capital firm Hashed, among others. The company has raised more than $800 million to invest in the web3 ecosystem.