Samsung smart TVs use the company’s own software experience, called Tizen. The next TV you buy could have the Samsung software experience, even if it’s not a Samsung TV.

Samsung today announced that it has entered into an agreement with several other TV manufacturers to license Tizen TV software, marking the first time the Samsung TV experience will be available on TVs sold by other companies. The license agreement includes the Tizen platform and all available apps, as well as Samsung TV Plus, Universal Guide, and the Bixby voice assistant.

The deal means Tizen will become a more universal smart TV platform, like Google TV/Android TV, Roku, and Amazon Fire OS. The news comes just a month after TiVo revealed it would start licensing its own TV operating system, and a week after LG did the same for the webOS software used in its smart TVs.

So why does all this matter? Well, you may have more software options when it comes to your next smart TV, now that companies can theoretically sell TVs with identical hardware but several different software experiences. TCL has been doing that for a while: the company has primarily sold Roku-based TVs over the years, but recently expanded into Google TV models as well.

Samsung’s first manufacturing partners are Atmaca, HKC and Tempo, with Tizen coming to TVs from brands including Bauhn, Linsar, RCA, Sunny and Vispera. We’ll have to wait and see if any bigger brands are interested in Samsung’s software, like LG or TCL.

Source: Samsung