For years, Roku had the simplest interface of any smart TV platform, sometimes glitchy. That started to change earlier this year, and now a new page for sports content is being rolled out.
Roku OS 11.5 arrived in September, adding a new “What to Watch” page that highlights content from all your streaming services in one place, rather than having you open each app individually. Roku is building on that with a new dedicated sports page on the home screen, which is starting to roll out to Roku TVs and streaming devices.
Like the Watch to Watch page, the Sports page displays current and upcoming content from any connected streaming service, without the need to open each app or search manually. That can be especially useful for sports content, where streaming and streaming rights are so complicated they often need lengthy Wikipedia articles to explain them. You can choose which individual sports or leagues to appear on the page, or simply browse through the available games and free content.
Roku said in its announcement: “Roku users will also experience deeper and more convenient integration of Sports within other platform features, such as Roku Search, Roku Voice, Live TV Zone, Sports Zone and more, so they never get lost. one minute of action Sports-related content from supported channels will be available during the season(s) of the sports league(s) they broadcast.”
The new integration works with DirecTV, FOX Sports, FuboTV, Paramount+, Prime Video, Sling, and The Roku Channel. Roku says more services will be supported in the future.
It’s great to see Roku implement further improvements to content organization and discovery, while keeping the regular channel list as the default layout. Most competing TV experiences like Amazon Fire TV and Google TV are much more aggressive in pushing recommended content.